Nayf wanted to know exactly what Tim Horton’s confusingly-named “Roll Up The Rim To Win” promotion was all about – and who can blame him? With such a deep and impenetrable name, I bet most of you are wondering, too. So, without further ado, there follows a full and complete explanation.

In Canadialand, there are a chain of baked-goods-and-beverage outlets (that is, the goods are baked, not the beverages; that’d just be weird) called Tim Horton’s. They’re really rather good and their Canadian Maple doughnuts are quite, quite fabulous – and they go just perfectly with a nice strong, black coffee, served in a stylish Tim Horton’s paper cup.

Now, here’s the clever part: the “rim” of the paper cup is – get this! – made up of the same cardboard as the rest of the cup but rolled over, to form a strengthening rim, holding the cup in shape. Genius, I know.

So, what the ever-so-clever people at Tim Horton’s figured was that – hey, if the rim is rolled over – they could get people to unroll the rim, revealing the print underneath! And they could print messages there! Messages like “Sorry, no prize this time – try again!” and, apparently, “Congratulations, you have won a really expensive car”. But they don’t just print these messages – oh no! If your message says you’ve won something, you really have! You can exchange your winning cup for whatever prize it says you’ve won. How magic is that?

And that, my friends, is the deep and mysterious secret behind Tim Horton’s clever promotion. Now, a short message for people in Canadia: SEND DOUGHNUTS AND MAPLE SYRUP. Thanks.

This entry was posted on Tuesday, April 18th, 2006 at 10:53 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.