Now I know how Wonko The Sane felt after reading those instructions on the toothpick packet.

Described as having “urban and modern” packaging, Drench will be available in 500ml and 750ml bottles and feature a valved cap which has been designed to appeal to ‘on-the-go’ 16-34 year olds.

Drench is 21st century water! The first ‘new, exciting and highly innovative brand’ in water, it is the first solely youth targeted water brand in market.

As a brand to be seen with in hand – stylish and modern – it is a signal of being ‘in the know’ and of ‘ belonging in an urban environment. It will be part of the daily kit of students.

It excels in research, being differentiated and unique. The pack delivers to consumer needs and is appealing to everyone – men as much as women!

IT’S WATER. IN A PLASTIC BOTTLE. Shiva H. Krishnu on a bike, people. Anyone who buys this stuff – unless it’s dramatically cheaper than all other options or you’re miles away from a tap and you’re dying of thirst and it’s the only option – earns my instant and eternal scorn.

On an unrelated note, I just saw a bicycle with underlighting. Awesome.

This entry was posted on Saturday, April 1st, 2006 at 9:45 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.