So, what’s the best way to build up a good relationship with your most dedicated customers? That is, those customers who, on hearing about your new product, are so excited about it that they go to the trouble of finding an importer who can get it to them before it’s released in their country, and who do a great PR job for you by showing all their friends how great this product is and encouraging them to buy it when it comes out.

Well, according to Sony, what you do is take the companies who were selling the PSPs to court, get a list of all the people they’ve sold them, and then impound all the PSPs they’ve sold. Yes, that’s right; if you’ve shown your dedication and loyalty to Sony by importing a PSP early, they’re going to turn up on your doorstep and take it back off you.

Sony says “FUCK YOU” to fans

Goddamn this is retarded.

EDIT: Updated

Okay, it seems all is not quite as bad as it seemed – you’re okay if you’ve actually got one, they’re not going to take it off you. But that’s not going to stop Sony trying to stop you buying one should you happen to live in a country they’re not yet for sale in. So much for free markets, eh? Of course, the official line is that it’s because they want to make sure all the bugs are ironed out. Which, if true, is a tacit admission that they are basically using all the other countries as beta testers. Of course, it’s got absolutely nothing to do with the fact you can buy a PSP Value Pack for £150 in the US, but it’s going to cost £190 here.

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